Using Segmentation in SendX, you can quickly separate out the people according to their LTV into a separate segment. This allows you to create a separate marketing campaign for them, and push them into a different part of your funnel. Being able to quickly market to customers based on their LTV can make a huge impact in the way you handle your marketing campaigns.
LTV stands for Life Time Value, which essentially means the amount of profits a potential customer can generate for you throughout the lifetime of your relationship with him.
- Create a new segment or edit an already existing segment depending on which segment you want to create for LTV.
- Set a suitable name for the segment and select Life Time Value from the drop-down menu.
- Type the range of LTVs you want to segment.
- Press Submit to save the segment.
That's it! Now all the customers who's LTV is between the two values entered will be segmented.